When Your Clients Win – You Win Too!

According to Help Scout, for every customer who contacts customer support, 26 customers with a problem don’t reach out.

By proactively eliminating potential customer problems and prospectively fixing those that might arise, customer success gives your business a better chance at retaining those other 26 customers! Customer retention helps to incentivize repeat business, renewals, referrals – all factors in your yearly projections, client engagement metrics, and bottom-line revenue. 

David Meerman Scott in The New Rules of Marketing and PR even discusses the necessity of quickly responding (and engaging) with current donors, prospects, and clients amidst “crisis management” – citing that personalized and effective communication is key.

However, can “contextual problem management” serve as the SOLE focus of relationship management, thus preserving longevity (hence – lifetime valued customers)?

We have found that nearly 70% of our clients are more likely to:

A.) repeat business with our agency in a succeeding fiscal year; and/or,

B.) report increased bottom-line revenue by 15% or more in their own fiscal cycle (YoY)…

…just by uncovering features, awards, and/or media-related successes corresponding to their own business from a related PR/marketing campaign!

When your clients “Win” (whether its a high-traffic blog article, design contest placement, radio feature, or improved search console ranking) – you, in turn, create a better sense of trust, efficacy, and competency in your business relationship. Trust and sincerity play major roles in fostering any mutually beneficial partnership – it’s important to understand the goals of your clients, and take every step to achieve them collaboratively.

Take pride in your clients’ brand identity, while helping them achieve both marketing and revenue-related goals.

Some of Design With Artisan’s MAJOR wins include: ThankX – We Deliver, a successful lead generation display ad campaign for Value Prop (Partner of the Villanova School of Business), Design Rush Award-Winning branding for local consulting firm Dynamic Wave Consulting, a freshly-designed website for The Rock’s Tattoo Artist, improved search ranking for Winnies Manayunk, and SEO for ABKCO’s One Night In Miami.

Contact us today at 610-316-1112 and let’s start winning together!