Category
Blog
Subject
Business Relationships
The Importance of Business Relationships in the Main Line
The Importance of Business Relationships in the Main Line
According to a 2013 BrightLocal study, 85% of consumers say that they read online reviews for local businesses prior to doing business with them. This percentage has been growing steadily for the past few years, so online reviews have only increased in importance.
It’s taken nearly 3 years to build up our 106 Five-Star Google Review Rating. How did we get there? It all starts with trust.
Building a website is an initial way of getting a potential long-term prospect “in the door.” The marketing plans, advertising campaigns, SEO, business development, and consultative recommendations thereafter are modalities that we leverage to convey that yes – WE, in fact, trust the brands that we are representing (whether they are based in Narberth, Villanova, or Philadelphia). We’ve had clients featured in Delco Today, Art Daily, and 50 Cent’s Blog. We would be remiss to put the brands that we represent out there if we didn’t truly believe in them!
...How is the Main Line any Different?
Did you know that 32% of business owners in the Main Line (Pennsylvania) rely primarily on “word of mouth” referrals for their FY22 budgetary projections?
Philadelphia is a provincial area, we all know it. It’s not necessarily what you know – it’s who you know.
Again, that’s why the nurturing, relationship-oriented approach to doing business in THIS AREA SPECIFICALLY is one that is beneficial for a.) your reputation; b.) your personal brand; and, c.) your bottom-line. In fact, I discuss this extensively in my UpCity Expert Marketing Blog Post: Here!
With that said, offer complimentary services, do a good job for your clients, go the extra mile, and never burn any bridges. A Level III approach to relationship management is one that leads to referrals, references, and oh yea…more business!
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